It doesn’t mean being a graphic designer or mastering Photoshop. It simply means being able to:

✅ Take a photo (or choose a solid background colour)
✅ Add text (like your business name, a quote, or a special offer)
✅ Add other images or icons (like your logo or social media handle)

This is how social media posts, posters, flyers, product ads, and even WhatsApp promotions are created.

If you want to promote something—whether it’s a:

• Sale
• Event
• Product
• Service, or
• Giveaway

…you’ll need a clear, well-designed image to go with it.

Just telling people “we’re running a special” isn’t enough anymore. You need a visual—and preferably one with:

• Bold, readable text
• Your brand colours or photos
• A strong call to action

A Simple Example

Imagine this:

• Background: a light grey block
• Main text: “20% Off All Services This Weekend”
• Small icon: your logo in the corner
• Extra detail: “Valid until Sunday | Book Now!”

That’s an image you can post on:

• Facebook
• Instagram
• Your WhatsApp Status
• A printed flyer
• Even your website banner

And it takes just a few minutes with the right tools (many of them free).

To create these images, you can use free tools like:

• Canva – drag-and-drop templates
• Photopea – like Photoshop in your browser
• Pixlr – crop, layer, and edit photos
• Remove.bg – delete a background in one click

These tools allow you to upload a photo or choose a background colour, then add your text and logo to finish the image.

You just need to:

• Know your message,
• Choose or create a background, and
• Place your elements (text, logos, icons) in a clean, readable layout.

Start simple, and you'll quickly develop your own style.