Make it Special with a Comprehensive Brand Identity Design.
Stand for something more than just the everyday. From the sign above the door to the colours and even patterns on the wall. Make it special with a comprehensive brand identity design.
Services
How is a Brand Design Different from a Logo?
The designs that make a brand design different from a logo are the associated images and patterns.
What is a Brand Design?
A brand design is the process of both determining your brands patterns and images as well as setting rules for how they can and can not be used.
What is a Brand and How Does it Differ From a Brand Identity Design
A brand is what the world thinks of you. Often when they do they will associate those thoughts with images. A brand design is a way to influence those picture images.
For example, if you choose a conservative brand identity design then chances are good that the public presumes you are old/wise/experienced and follow the rules. If you choose a bright and colourful brand identity design then they presume you are young/modern/vibrant and not as focussed on the rules.
As the public goes through the various stages involved with becoming a customer they will get to know you for themselves. The more you interact the more you build a reputation. They will add more images. Staff, premises, transportation, signage for example.
Think of Amazon. What picture comes to your mind first. is it a picture of Jeff Bezos face or is it the Amazon Logo?
In fairness it should have been Jeff's face, but chances are good it was actually the logo. Subconsciously we remember much more like the colours, black, yellow and orange. The fact they they use local delivery services, packages are well wrapped. Not to mention the goods we bought. The convenience. The money we saved.
All of this is summarized in our minds as a logo. But think about it and you'll see that Amazon has a brand that extends well beyond a name and a smile. Do what Jeff did. Build something great. But make it easier for the world to remember you with a well laid out brand identity design.
FUN FACT
Amazon have changed their logo at least 8 times since 1995.
Brand Identity Design Packages
We cater to SME businesses providing agency quality design and expertise at an affordable price.
Brand identity design is about more than a letterhead (see corporate identity design). In the world of graphic design, agency pricing depends on the scope of the job and who you are, with figures of R50 000 to over a million the norm. While brand identity is important, not everyone needs to invest that much. We fill that gap with agency quality designs at freelancer prices.
Standard Package
The research phase sets the direction for the design work to come.
Discovery starts off with a comprehensive questionnaire. From there we go into a meeting where we review goals. Goal topics will include things like ideal customers, unique selling points, income goals, your industry, and how you perceive yourself.
Your logo will be the most important asset in your brand identity design library. After research is complete and we’ve established a direction to go in, the next step is to sketch out and refine ideas until we have the best 2 to 3 concepts ready for presentation.
At this stage you’ll get each concept presented in industry specific mockups. From these you choose what you like best. From there we refine and go through to a single concept. The single concept is then presented and if needs be refined further.
On completion of the logo you get a bundle of files suitable for every application. This includes printing, web and online and promotional items. You also get unrestricted usage rights.
A tagline can be a tremendous tool in the brand building journey. We present you with a few words that best convey a meaningful idea about your business.
Based on your logo design we’ll recommend different fonts to compliment your brand and provide you with usage notes.
Here we’ll define the colours in your logo as well as provide a secondary palette for use in a range of applications. Hexidecimal, RGB, CMYK and Pantone specifications will be included.
Graphic elements can cover a wide range of shapes, lines and patterns to name a few. Like your logo graphical elements are presented in mockups to give you an idea of the depth and scope they bring to your identity.
Protecting your brand identity investment is made possible with this multi page document. Providing employees and future contractors with the usage rules and guidelines they need to ensure a consistent identity across all communications.
From R18,500
Style Guides
First Impressions Count
Brand identities can have a big impact on your business as a whole. Take email communication as an example. How often will the first communication to a new client be an email? With a style guide your brand identity is more than an isolated instruction.
It's a full picture laid out for your staff to see and understand and more importantly adhere to.
Style Guides Make it Easy
Style guides can also include direction on future image usage. Future employees, editors and designers now have a list of factors that they can apply to image choices.
Style Guides Save Time and Money
As the years go by Graphic Designers, Copywriters and Video Editors will all contribute towards your marketing, sales and public relations content in some way shape or form. This creativity will very often touch on brand elements. Having a style guide provides clear direction on these elements. Not only will it reduce costs (as designers are no longer required to re-create these elements) but it also allows them to model their creativity around your existing brand.
Style Guides Save Time and Money
As the years go by Graphic Designers, Copywriters and Video Editors will all contribute towards your marketing, sales and public relations content in some way shape or form. This creativity will very often touch on brand elements. Having a style guide provides clear direction on these elements. Not only will it reduce costs (as designers are no longer required to re-create these elements) but it also allows them to model their creativity around your existing brand.
More About Website Design
We all know what website design is. Rarely a day goes by when we don't visit a website in some way shape or form. Whether it's catching up with friends, scouting for new business opportunities, watching a movie, or playing a game. All of these activities involve a website. A website which besides offering a specific functionality has its own look and feel to it. We call this a website design.
What is Website Design Really?
For most of us, these two words have come to symbolize everything about the online world. If somebody wants to launch a new product, they'll look for a website designer to design a website. If somebody wants a brochure so that customers can understand who the company is and what they do, it's the same story, sell a product or service, a wide variety of business activities have been improved by the introduction of a website design.
These successes have resulted in widespread education. And for many a website has come to mean the be-all and end-all of interacting with customers.
This however is not accurate thinking. In reality, a website is a platform that allows us to deliver a message to an audience. The same way a fax machine, radio, television set, or a newspaper allowed us to do 20 years ago.
A Website Design is only as Good as You Make It
Once one accurately defines the role a website plays many difficulties disappear. By understanding that a website design is just one part of a bigger system one is then able to take more responsibility for their website. And as we know the more responsibility one is able to take, the more in control of a situation one becomes.
The situation, in this case, is the generating of profits by bringing new customers in the door and keeping existing customers happy. If you haven't guessed it already, we are talking about your marketing system.
A website can embody all aspects of your marketing system. Care should be taken to discern that a website itself is not a marketing system, it is the product of a marketing system.
As consumers, we have the ability to buy many things ready-made. Just add water types of products.
But these off-the-shelf products are themselves the result of a marketing system. A process whereby a company created a product or service and through interaction with its clients recognized over time that by adjusting and accommodating their clients they could make more profits.
Think of a loaf of bread. Can anyone remember that many years ago it was not possible to buy a loaf of bread presliced?
Now days barely anyone bothers to buy bread they have to cut. But it didn't start that way. It was a learning process. A process that involved both the business and its customers.
So unless one is producing an identical product and selling it to the exact same market as one's competitor then one has no option but to build that marketing system up. This means that one should be open to the idea that no matter how perfect one's website design is, that it must over time accommodate changes that improve its customer's experience.
The mistake comes in when startup companies try and bypass the learning phase. They start off with the goal of buying a ready-made marketing system. A website design that is identical in function to a million other websites with only slight variations in the look and feel.
Imagine that a website was like the old beige Datsun your favorite grandmother drove. She's the Granny that always has time for you. The Granny that will go out of her way to help you. So even though you see lots of other cars that you admire on the roads, Mercedes, BMW, Audi, Toyota. Theres a special feeling like no other when you see an old beige Datsun.
The reason isn't because of the car, it's because of the memories you have of the person who drives it. In your case your Gran.
A website design is the same. You might be able to buy an old beige Datsun off the shelf. But you cant buy the way your Gran made you feel, off a shelf.
That is something only you can do for your customers. And the longer you do that, the more you start to do it as yourself. The more your character and personality rub off on your marketing materials. Until eventually you have a message that is as uniquely you as Grans old beige Datsun.
We Design Great Websites
Don't let the phrase make money online confuse you. Online or offline businesses that provide good service will make money. Yes, there are some things that one has to consider when it comes to online, but they are often versions of offline business activities.
When you choose us to do your website design our goal is to ensure that it compliments your marketing system perfectly.