Make it Special with a Comprehensive Brand Identity Design.

Stand for something more than just the everyday. From the sign above the door to the colours and even patterns on the wall. Make it special with a comprehensive brand identity design.

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How is a Brand Design Different from a Logo?

The designs that make a brand design different from a logo are the associated images and patterns.

What is a Brand Design?

A brand design is the process of both determining your brands patterns and images as well as setting rules for how they can and can not be used.

What is a Brand and How Does it Differ From a Brand Identity Design

A brand is what the world thinks of you. Often when they do they will associate those thoughts with images. A brand design is a way to influence those picture images.

For example, if you choose a conservative brand identity design then chances are good that the public presumes you are old/wise/experienced and follow the rules. If you choose a bright and colourful brand identity design then they presume you are young/modern/vibrant and not as focussed on the rules.

As the public goes through the various stages involved with becoming a customer they will get to know you for themselves.  The more you interact the more you build a reputation. They will add more images. Staff, premises, transportation, signage for example.

Think of Amazon. What picture comes to your mind first. is it a picture of Jeff Bezos face or is it the Amazon Logo?

In fairness it should have been Jeff's face, but chances are good it was actually the logo. Subconsciously we remember much more like the colours, black, yellow and orange. The fact they they use local delivery services, packages are well wrapped. Not to mention the goods we bought. The convenience. The money we saved.

All of this is summarized in our minds as a logo. But think about it and you'll see that Amazon has a brand that extends well beyond a name and a smile. Do what Jeff did. Build something great. But make it easier for the world to remember you with a well laid out brand identity design.

FUN FACT

Amazon have changed their logo at least 8 times since 1995.

 

Brand Identity Design Packages

We cater to SME businesses providing agency quality design and expertise at an affordable price.

Brand identity design is about more than a letter head (see corporate identity design). In the world of graphic design agencies pricing depends on the scope of the job and who you are, with figures of R50 000 to over a million the norm. While a brand identity is important, not everyone needs to invest that much. We fill that gap with agency quality designs at freelancer prices.

Standard Package

The research phase sets the direction for the design work to come.

Discovery starts off with a comprehensive questionnaire.  From there we go into a meeting where we review goals. Goal topics will include things like ideal customers, unique selling points, income goals, your industry, and how you perceive yourself.

A tagline can be a tremendous tool in the brand building journey. We present you with a few words that best convey a meaningful idea about your business.

Based on your logo design we’ll recommend different fonts to compliment your brand and provide you with usage notes.

Here we’ll define the colours in your logo as well as provide a secondary palette for use in a range of applications.  Hexidecimal, RGB, CMYK and Pantone specifications will be included.

Graphic elements can cover a wide range of shapes, lines and patterns to name a few. Like your logo graphical elements are presented in mockups to give you an idea of the depth and scope they bring to your identity.

Protecting your brand identity investment is made possible with this multi page document. Providing employees and future contractors with the usage rules and guidelines they need to ensure a consistent identity across all communications.

From R18,500

Style Guides

First Impressions Count

Brand identities can have a big impact on your business as a whole. Take email communication as an example. How often will the first communication to a new client be an email? With a style guide your brand identity is more than an isolated instruction.

It's a full picture laid out for your staff to see and understand and more importantly adhere to.

Style Guides Make it Easy

Style guides can also include direction on future image usage. Future employees, editors and designers now have a list of factors that they can apply to image choices.

Style Guides Save Time and Money

As the years go by Graphic Designers, Copywriters and Video Editors will all contribute towards your marketing, sales and public relations content in some way shape or form.  This creativity will very often touch on brand elements. Having a style guide provides clear direction on these elements. Not only will it reduce costs (as designers are no longer required to re-create these elements) but it also allows them to model their creativity around your existing brand.

Style Guides Save Time and Money

As the years go by Graphic Designers, Copywriters and Video Editors will all contribute towards your marketing, sales and public relations content in some way shape or form.  This creativity will very often touch on brand elements. Having a style guide provides clear direction on these elements. Not only will it reduce costs (as designers are no longer required to re-create these elements) but it also allows them to model their creativity around your existing brand.

Style Guide Example

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