Like a Moth to a Flame
Create Irresistible Content
If ever humanity shared something in common, its our love of stories. Real or made up it doesn't matter. Written or spoken, we soak it all up with ease. And don't think that we are immune when it comes to business websites. No no, we are just as interested, if not more, when it comes to subjects involving money.
Writing copy for a business website is a fascinating process. Sort of like navigating your way across a minefield. On the one hand, you have this huge canvas on which to paint a picture of the wonders of your product. And on the other, you have all these buyer reservations to avoid. Made harder by the fact that you can't gauge the potential buyers reactions and change tactics to suit them.
As terrifying as these pitfalls are, the wrong thing to do, is to sanitise your canvas (website) down to universal acceptability. When you do that all you're doing is becoming the same as everyone else, and that means you're not going to stand out. You're just gonna be another face in the crowd.
What is a business after all, if not a group of people. People who stand for something. People who deliver on their promises, day in and day out. Doesn't that still count for something? I say it does!
With that said, lets dive in and shine a light on a dirty little secret. Our imposter syndromes. That secret fear that we're frauds and not good enough. Just look at all the websites out there. Look at what they're really saying. These are the fruits of the imposter syndrome at work. Gagging man's ability to communicate his value.
Because lets remember that we love to consume. And yet, we remain reluctant to stand up and communicate who we are and what we stand for. The very thing that the buying public is hungry for.
The world is primed for website content. A website is your canvas, your window to the world. Don't fill it with the same old stuff that everyone else has in theirs. Make it your own, make it a statement. Stand for who you are!
Author: Kim Coetzee
Kim creates business websites. She's also a graphic designer and marketing consultant. Her focus is on assisting companies relate with their markets.
Contact Limenco Design to get in touch with her.
Sliding Scale Price List
|Words||Per Word Rate||Please Note|
|300-600 words||R2.85||300 Word Minimum|
|1801-2100 words||R2.35||Sliding scale reduction every 300 words|
|3301-3600 words||R1.85||Pricing applicable to website & online content only. Story boarding, printed articles and novels fall outside of the scope of this list.|
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More About Website Design
We all know what website design is. Rarely a day goes by when we don't visit a website in some way shape or form. Whether it's catching up with friends, scouting for new business opportunities, watching a movie, or playing a game. All of these activities involve a website. A website which besides offering a specific functionality has its own look and feel to it. We call this a website design.
What is Website Design Really?
For most of us, these two words have come to symbolize everything about the online world. If somebody wants to launch a new product, they'll look for a website designer to design a website. If somebody wants a brochure so that customers can understand who the company is and what they do, it's the same story, sell a product or service, a wide variety of business activities have been improved by the introduction of a website design.
These successes have resulted in widespread education. And for many a website has come to mean the be-all and end-all of interacting with customers.
This however is not accurate thinking. In reality, a website is a platform that allows us to deliver a message to an audience. The same way a fax machine, radio, television set, or a newspaper allowed us to do 20 years ago.
A Website Design is only as Good as You Make It
Once one accurately defines the role a website plays many difficulties disappear. By understanding that a website design is just one part of a bigger system one is then able to take more responsibility for their website. And as we know the more responsibility one is able to take, the more in control of a situation one becomes.
The situation, in this case, is the generating of profits by bringing new customers in the door and keeping existing customers happy. If you haven't guessed it already, we are talking about your marketing system.
A website can embody all aspects of your marketing system. Care should be taken to discern that a website itself is not a marketing system, it is the product of a marketing system.
As consumers, we have the ability to buy many things ready-made. Just add water types of products.
But these off-the-shelf products are themselves the result of a marketing system. A process whereby a company created a product or service and through interaction with its clients recognized over time that by adjusting and accommodating their clients they could make more profits.
Think of a loaf of bread. Can anyone remember that many years ago it was not possible to buy a loaf of bread presliced?
Now days barely anyone bothers to buy bread they have to cut. But it didn't start that way. It was a learning process. A process that involved both the business and its customers.
So unless one is producing an identical product and selling it to the exact same market as one's competitor then one has no option but to build that marketing system up. This means that one should be open to the idea that no matter how perfect one's website design is, that it must over time accommodate changes that improve its customer's experience.
The mistake comes in when startup companies try and bypass the learning phase. They start off with the goal of buying a ready-made marketing system. A website design that is identical in function to a million other websites with only slight variations in the look and feel.
Imagine that a website was like the old beige Datsun your favorite grandmother drove. She's the Granny that always has time for you. The Granny that will go out of her way to help you. So even though you see lots of other cars that you admire on the roads, Mercedes, BMW, Audi, Toyota. Theres a special feeling like no other when you see an old beige Datsun.
The reason isn't because of the car, it's because of the memories you have of the person who drives it. In your case your Gran.
A website design is the same. You might be able to buy an old beige Datsun off the shelf. But you cant buy the way your Gran made you feel, off a shelf.
That is something only you can do for your customers. And the longer you do that, the more you start to do it as yourself. The more your character and personality rub off on your marketing materials. Until eventually you have a message that is as uniquely you as Grans old beige Datsun.
We Design Great Websites
Don't let the phrase make money online confuse you. Online or offline businesses that provide good service will make money. Yes, there are some things that one has to consider when it comes to online, but they are often versions of offline business activities.
When you choose us to do your website design our goal is to ensure that it compliments your marketing system perfectly.