Logo's, we see them everyday, so much so that when the subject of a new logo comes up. Many of us will immediately think, ‘oh that’s not a problem I can just go and quickly create a logo on any of those free sites’
But when you arrive it very quickly becomes apparent that choosing a new logo is easier said than done.
I’ll let you in on a secret as to why this is so hard. It’s a bit corny, but it really is true. I heard this many years ago and while the subject of the conversation is long forgotten the idea stuck.
“A diamond cannot see its own sparkle.”
And we all know how drawn we are to the sparkle of a diamond. The way the light reflects through that ancient compressed piece of rock makes many a woman and a man’s heart beat a bit quicker.
But the diamond (if it had eyes) would never see this itself. Never truly understand it’s own brilliance. And this is (in my opinion) why designing your own logo is hard, if not near impossible. You cannot see yourself the way someone else, (specifically a creative person) will see you.
The other reason is that art is a form of communication. We all know what we like seeing, but turn it around and become the person responsible for communicating that idea and it’s quickly apparent that it’s not as easy as it appears.
A Logo Communicates Your Brand
How your logo is perceived will influence how you are treated.
I could go on and on about how important a logo is. How it determines how people see you. How it impacts on the kind of business relationships you’ll have. How it can even impact on whether or not you get paid on time. But I’m sure you know all of this already.
The choice you need to make. Is it worth it to pay a professional graphic designer to design your logo?
We’re graphic designers, that’s how we earn a living, so of course we’re going to say yes. But just know that when it comes to our logo we fall into the dynamic logo category. Because no matter how skilled you are, designing your own logo can become a never ending story.
Our advice, based on experience is, Yes, pay a professional graphic designer to design your logo.
