Can you remember the days when at 13h00 on a Saturday, businesses shut. Or how Mom would send us running to the cafe before it closed.
Shopping times may have changed, but the need for convenience stays the same. If you've decided it's time to take your business online, speak to Limenco Design.
The Brick and Mortar Advantage
Being trustworthy is a key component in the online world. A business premises is a major trust factor. Being trusted has a knock on effect for ecommerce sites.
Resulting in increased customer convenience, increased credibility and increased revenue.
It's About Customer Convenience
Have you ever found exactly what you needed online but there were no prices. If you're like me, before you jumped in the car you gave them a call, waited for the right person, explained what web page you were on and then providing pricing was acceptable got in the car.
On the way there you probably also hoped that there weren't any mistakes with what was discussed. Let's face it, websites with no prices are an inconvenience!
There is another side to the coin, many businesses rely on in store sales. Re-evolving even a portion of one's business for online can méan much more than just throwing up a website. It can mean an entirely new way of doing things.
The question, is it worth it, is no longer in debate. The world is moving online, if you aren't, then what does that mean for the future of your business?
Is Anyone Going to Mention The Elephant in The Room?
The challenge with taking a brick and mortar business online, isn't so much the actual website, as it is the extra costs involved in the ongoing management of it.
Ecommerce automates the sales process. Resulting in the need to find new ways to maintain your processes. New software, new job responsibilities, new staff.
A big investment for an as yet unknown return. The best advice is to collaborate with your web designer, especially one that is business savvy.
Finding ways to:
- Reduce risk.
- Incorporate leads into existing processes.
- Minimise daily price updates.
Take the Plunge, But Use a Safety Net
Fortunately websites are not cast in stone. They can be changed with more ease than changing your businesses systems and processes. Which raises the question of WordPress.
WordPress currently runs around 30% of the planets websites. This is all well and good. But where it really benefits you, is that WordPress is a platform that many people know how to use. When you're going through the "getting online" phase. Do you really want to be stuck with a speciality software support industry?
Starting off with WordPress gives you the opportunity to change your website with relative ease while you adapt to a new way of doing things. A WordPress website grows with you.
Your Customers are Gonna Love You
Ecommerce is a virtual shop. Just like a real shop, the more care and attention you give to visitors, the better your sales.
If your business is about great service, great products and building long term relationships, here is the opportunity you've been waiting for.
Limenco Design provides virtual training with each ecommerce website built. Catering for all levels of WordPress proficiency. Additionally we can customise the WordPress backend based on your user level requirements. So for example, if you have staff who should have limited access, we can customise their interface down to only those tasks they need access to.
In addition we provide copies of all training videos should you need to refer to them in the future.
eCommerce for Existing Businesses
Limenco Design specialises in building eCommerce websites for existing businesses. Providing guidance on solutions that will cost effectively suit inhouse systems, while at the same time expanding marketing reach through the internet.
More About Website Design
We all know what website design is. Rarely a day goes by when we don't visit a website in some way shape or form. Whether it's catching up with friends, scouting for new business opportunities, watching a movie, or playing a game. All of these activities involve a website. A website which besides offering a specific functionality has its own look and feel to it. We call this a website design.
What is Website Design Really?
For most of us, these two words have come to symbolize everything about the online world. If somebody wants to launch a new product, they'll look for a website designer to design a website. If somebody wants a brochure so that customers can understand who the company is and what they do, it's the same story, sell a product or service, a wide variety of business activities have been improved by the introduction of a website design.
These successes have resulted in widespread education. And for many a website has come to mean the be-all and end-all of interacting with customers.
This however is not accurate thinking. In reality, a website is a platform that allows us to deliver a message to an audience. The same way a fax machine, radio, television set, or a newspaper allowed us to do 20 years ago.
A Website Design is only as Good as You Make It
Once one accurately defines the role a website plays many difficulties disappear. By understanding that a website design is just one part of a bigger system one is then able to take more responsibility for their website. And as we know the more responsibility one is able to take, the more in control of a situation one becomes.
The situation, in this case, is the generating of profits by bringing new customers in the door and keeping existing customers happy. If you haven't guessed it already, we are talking about your marketing system.
A website can embody all aspects of your marketing system. Care should be taken to discern that a website itself is not a marketing system, it is the product of a marketing system.
As consumers, we have the ability to buy many things ready-made. Just add water types of products.
But these off-the-shelf products are themselves the result of a marketing system. A process whereby a company created a product or service and through interaction with its clients recognized over time that by adjusting and accommodating their clients they could make more profits.
Think of a loaf of bread. Can anyone remember that many years ago it was not possible to buy a loaf of bread presliced?
Now days barely anyone bothers to buy bread they have to cut. But it didn't start that way. It was a learning process. A process that involved both the business and its customers.
So unless one is producing an identical product and selling it to the exact same market as one's competitor then one has no option but to build that marketing system up. This means that one should be open to the idea that no matter how perfect one's website design is, that it must over time accommodate changes that improve its customer's experience.
The mistake comes in when startup companies try and bypass the learning phase. They start off with the goal of buying a ready-made marketing system. A website design that is identical in function to a million other websites with only slight variations in the look and feel.
Imagine that a website was like the old beige Datsun your favorite grandmother drove. She's the Granny that always has time for you. The Granny that will go out of her way to help you. So even though you see lots of other cars that you admire on the roads, Mercedes, BMW, Audi, Toyota. Theres a special feeling like no other when you see an old beige Datsun.
The reason isn't because of the car, it's because of the memories you have of the person who drives it. In your case your Gran.
A website design is the same. You might be able to buy an old beige Datsun off the shelf. But you cant buy the way your Gran made you feel, off a shelf.
That is something only you can do for your customers. And the longer you do that, the more you start to do it as yourself. The more your character and personality rub off on your marketing materials. Until eventually you have a message that is as uniquely you as Grans old beige Datsun.
We Design Great Websites
Don't let the phrase make money online confuse you. Online or offline businesses that provide good service will make money. Yes, there are some things that one has to consider when it comes to online, but they are often versions of offline business activities.
When you choose us to do your website design our goal is to ensure that it compliments your marketing system perfectly.