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“Siri (or Alexa ) deliver 6 muffins to the office.” And that’s it, the transaction is done, you carry on driving. Half an hour later the muffins get delivered. If you’re a bakery that delivers fresh hot muffins, where does that leave you? The answer is nowhere. Unless you paid Siri to use you. Instead imagine if this future buyer said, Siri get 6 muffins delivered to the office from Joe’s Bakery.
The key is that he specifically asked for Joe’s Bakery. Because Joe’s Bakery had done a really good job of connecting and staying connected with the community around them. While there is still much to be done before we can enjoy this level of convenience. Thinking with this approach now, sets your business up for the future. The solution is brand building.
Reasons why we decided on a single location specific service.
1) Location: Probably the best reason for adding a location is understanding the intent behind it. As consumers we tend to get location specific the closer we get to the buying decision. So even though web design is not an in store purchase this location intent has worked it’s way into the Google algorithm, now when you type “web design” into Google a recommended search term drops down.
2) Single Service: Pinning ourselves down to a single service. This was a tough one. In the end we established that what our target audience really wants to know is whether or not we can build them a website.
The logics behind using the location Johannesburg
It’s ones of those things that us Joburgers do without even thinking about it. Visit with anyone from another province or country and when they ask where we’re from we’ll say Johannesburg. Not Ekurhuleni or The West Rand. Why? Johannesburg is South Africa’s most well known city. Plus there was also the not so small question of how many people search for Web Design Johannesburg as opposed to Web Design Gauteng for example. Research showed that 96% of online searchers prefer the words Web Design Johannesburg as opposed to Website Design Gauteng.
Who is searching for Web Design Johannesburg
Establishing a target market is a key aspect in any advertising. For many, the first place we start is with an age category. According to research the majority of people who search for the term Web Design Johannesburg are between the ages of 35 to 44.
That’s Perfect For Us!
Not only is this an age category we understand well but it is also the age category of most of the managers and directors responsible for procuring their companies web design services. Our ideal client!
Web Design Johannesburg Search Volume and CPC (Cost per Click)
A keywords search volume and CPC is often a strong indicator of how hard that keyword is going to be to rank for. In the case of Web Design Johannesburg ranking for this keyword is not for the feint hearted. With a search volume of over 1000 pm and a CPC of over R70 this keyword is highly sought after and well worth every effort to rank organically for.
Getting to page one and maintaining that position remains a vital part or our business strategy.
If you’re interested in getting the data you need to make the right keyword decision, talk to us.
