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Why Is Marketing Design A Big Deal

and why you should care

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Behavioural Response

plays a critical role

SUCCESS

Your success in life has a lot to do with how other people see you.

But before you rush out and buy that new car, hold on. Lets define that even more, so there is no confusion.

Its about how other people see you, seeing them, its about them.

But here's the problem, your "target audience" isn't even interested in the fact that you're interested in them.

So right off the bat their intention, is to ignore your very existence... Unless...

DEFINING YOUR TARGET MARKET

We "the target market" only go out looking when we need something to improve our own survival.

For those of us in business, that's when our marketing can make all the difference.

Marketing Tip #1 Always remember the problem you are solving.

GET YOUR MESSAGE RIGHT

Being understood, is a basic human need.

Use your advertising to communicate your understanding (while at the same time promoting yourself).

Marketing Tip #2 Catch your target markets attention with a button. A button is an image or phrase that reminds them about a Pain Point/Problem.

CONSIDER TOUCH POINTS

If you get the button right. Your audience will respond by having a closer look at your advertising material.

If what they see sounds like a solution, they'll investigate further.

In Marketing these inspection points are called touch points. Areas where our market interacts with us. eg Looks at our website, calls us, sends us an email. etc.

APPEAL TO THEIR BETTER JUDGEMENT

This is where well designed marketing makes all the difference.

What you say and how you say it goes a long way towards assuring them that your business is a place they will feel comfortable with.

DEMONSTRATE VALUE

Advertising, although a long drawn out version, is just like any other conversation.

Two people exchange ideas, they discover that they truly agree with each other. This leads to increased interest in each other.

The Result = an Enquiry!

Your ad spend to lead ratio’ sky rockets.

And your advertising system literally becomes a money making machine.

PROJECTIONS

There's more.

Not everyone is currently in the market for your service.

None the less, future prospects will instinctively also become a part of this conversation.

Your attention to detail creates that key ingredient. Good Will.

And as we all know good will is worth it’s weight in gold.

MARKETING IS THE KEY

Success has everything to do with other people.

In business our challenge is to catch the attention of those who lives we can make an impact on.

With the right marketing these goals become infinitely more attainable ◊


 

Kim Coetzee Marketing Designer at Limenco Design

Marketing Designer

"solutions" that mask the problem are not solutions, fixing the problem is!

Hi

Welcome to our Marketing Design Newsletter. We are all about Better Design..

And, if you, like me, are interested in growing a business. Then this is the kind of information we thrive on.

Click the subscribe button below if you agree.

You could also help me out with ideas for my next newsletter. Send me a tweet with what sort of challenges you’ve had with your marketing, customer service, advertising and design assets.

My twitter handle is http://twitter.com/kimacoetzee

Hope to hear from you soon.

Regards


Marketing Designer
Limenco Design
Cell 083 550 1138

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